Post Produktiv are a client of mine and a very talented bunch they are! All of these TVCs for Sony Music are made in house at PP, including shoots when required and I’m lucky enough to be part of their team. So when it comes to a music TVC, the trick is to make sure you hear the song as much as the voice over, its a delicate balance.
The second TVC on this video is one produced in total by PP which offered me a bit fun doing the audio mix as it needed to be sweetened quite a bit and who doesn’t like ACDC?
Thanks to Pat, Marc and all the team at Post Produktiv.